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Case Study of Gap Inc.

Nowadays, Gap Inc. is among the most recognized retail chains, both in the USA, where it originated and in the world, in general. The multinational corporation has five major brands that target different groups of consumers and enjoys a significant market share in the industry. The company has suffered a decline in revenues due to the economic cris...

Wal-Mart Case

Introduction A business start-up is very tricky and requires effective strategies and endurance from the entrepreneur. Once the company enters the market, it needs promotion tactics. After full establishment, the management is expected to expand its operations over the world. Such process in other areas requires thoughtfully engineered and drafted...

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